Selling Your Home in the Bay Area

Step 1: Strategic Pricing

Pricing is the single most important decision you'll make. Too high, and your home sits on the market; too low, and you leave money on the table. Dave uses comprehensive market analysis to price your home perfectly.

• Dave analyzes recent comparable sales within 90 days in your neighborhood
• Strategic pricing often generates multiple offers above asking price
• Avoid the "chase the market" trap — price it right from day one
• Free home valuation report available — just ask Dave

Step 2: Prepare & Stage Your Home

Step 3: Professional Marketing

• Professional photography and videography — 95% of buyers search online first
• MLS exposure reaches thousands of active Bay Area buyers and agents
• Targeted social media advertising to qualified local buyers
• Open house strategy to maximize in-person interest and create urgency
• Dave's extensive agent network gets your home seen before it even lists

Step 4: Evaluate Offers & Negotiate

The highest offer isn't always the best offer. Dave evaluates the complete picture:

• Buyer financing strength and down payment size
• Contingency terms — inspection, appraisal, and financing
• Proposed closing timeline and flexibility
• Earnest money amount (indicator of buyer commitment)
• Dave has negotiated dozens of Bay Area sales above list price

Step 5: Close Successfully

• Dave coordinates all parties — title, escrow, buyers' agent, and lenders
• California disclosure requirements are handled professionally and completely
• Regular updates so you always know where your transaction stands
• Target: closing on your timeline, at your price